AUTHOR RESOURCE PAGE
BOOKMARK THIS PAGE – Everything you’ll need for our project will be stored here.
TABLE OF CONTENTS
Click the links below to jump to the desired section.
WELCOME

AMAZON PROMO CENTER

2) BI-WEEKLY TEAM CALLS
AMAZON PROMO TEAM CALL
We are having a SPECIAL team call to review the next steps with the Amazon promotion and project wrapup.
Sep 20, 2023 08:00 PM Eastern Time (US and Canada)

4) FIRST STEPS & UPDATES
GETTING STARTED
Welcome to our Author Team!!!
This is a secret page for our author communications. We suggest that you bookmark this URL link for future access so you can easily check back for future updates and opportunities.
Depending on when you’ve joined our project, there may or may not be much happening on this page. Once the majority of our authors are assembled for the current volume, we will be having weekly updates, group calls, and deadlines.
CLICK ON THE YELLOW TOGGLE BUTTON BELOW TO OPEN UP EACH STEP!
STEP #1 Whitelist Our Email Addresses. 👉
We’re experiencing inconsistent email deliverability lately, so PLEASE take a moment to whitelist us to ensure you receive each of our communications. LEARN HOW TO WHITELIST
STEP #2 Book Your 30-Minute Onboarding Call 👉
STEP #3 Join Our Private Author Facebook Group. 👉
We will use this group to post events, opportunities, and project updates.
We recommend that you turn ON the notifications, so you don’t miss anything important.
Be sure to review and follow the group rules.
STEP #4 Join Our BIG Facebook Group. 👉
Be sure to review and follow the group rules.
STEP #5 Mark Your Calendars for Our Author Zoom Calls. 👉
Join our author calls to meet the other women in this book and stay updated on the current project developments. Since these calls are interactive, you will want to join via a pc or smartphone.
If you can’t make the calls live, don’t worry, they will be recorded for easy playback.
Schedule: Every 1st & 3rd Tuesday at 1 pm Central
Meeting ID: 958 3684 6316
STEP #6 Join Our GroupMe Thread. (EPIC Women Overcoming Mediocrity)
We’re using GroupMe to send out important updates like deadlines, connection calls, marketing training classes, etc. Please connect with the appropriate book credentials.
https://groupme.com/join_group/92229526/ptNTirMS
STEP #7 Check Out Our NEW Author Referral Program. 👉
All authors get a 10% CASH referral bonus or Amazon Gift Card for every newly referred, Non-DPWN Member who joins this or any future Co-Authored book project. PLUS+you can also extend a $100 savings to your friends who join us.
EXAMPLE: For each new Platinum Authors, you get $289.00 ($2,995 – $100 discount = $2,895 x 10% = $289)
To help with this process, we’ve provided a script (below) that you can customize and share with women you think would be a great addition to our team. The best results are always obtained by conversations instead of emails, so please follow up with a phone call and ask permission for me to call them.
You simply share the project details with women who may be interested in participating and then connect them with Christie at:
- Text: 630-336-3773
- FB Messenger: https://www.facebook.com/christieruffino/
- Email: Christie@ChristieRuffino.com
We will do the rest and send your rewards if they join us.

CLICK 👉 FOR SWIPE COPY OPTIONS
OPTION #1
My friend, leadership authority, and founder of the Dynamic Professional Women’s Network (DPWN), Christie Ruffino, is publishing the next (12th) book in her very successful “Overcoming Mediocrity” co-author book series. I am excited to have been a featured author in one of her books and she just told me that she is once again looking for a few more dynamic women who are willing to share their inspirational stories to empower and equip others on their journey of life.
You will receive tons of exposure as well as credibility and the prestige of becoming (MY FAVE!) an Amazon Bestselling author. Plus, by joining her author team you will get the added benefit of uniting with the other amazing women she is bringing together for this book. Here are links for the books on Amazon and for their project website.
If you want to apply to be featured in her next book, let me know so I can connect you both.
My friends will get $100 off of the investment as a special referral gift from me.
OPTION #2
Most people know that having a book can help them grow their business, but many don’t know that participating in a co-authored book with other like-minded professionals can get them even more benefits at a fraction of the time and investment.
My friend Christie Ruffino has worked with women for almost ten years, helping them leverage their stories in several co-authored book brands.
Over that time, she has learned what does NOT work and what DOES work best to ensure her clients create tangible opportunities from working with her.
She has two books in the works, along with an “included” 8-week Bootcamp to walk you step-by-step through the process to leverage your story in business to boost your brand, amplify your authority, and make more money!
Here is the page she created to share the different participation options: http://www.storytoauthoritynow.com/
And here are some links that will direct you to details about our past books.
- OUR BOOKS ON AMAZON: amazon.com/author/christieruffino
- THE OVERCOMING MEDIOCRITY PROJECT: https://www.overcomingmediocrity.org
- FAQ: https://overcomingmediocrity.org/faq
If this interests you, let me know.
She typically only works with referrals, so I would gladly introduce you and expedite the process.
She also said I could extend a $100 discount to my peeps.
5) STORY CREATION
CREATE YOUR WORK
STEP #1 Watch the Story Framework Training 👉
https://membership.christieruffino.com/
STEP #2 Book Your Story Framework Coaching Call 👉
I am here to support you every step of the way. My personal goal is to help you create the most impactful story that will elevate your business and then leverage it in a way that your list grows and your client conversions increase.
Over time, I’ve learned that those results can’t happen in a group setting. So now, every author gets two included coaching calls to work through brand clarity, story framework, and monetization strategy.
Be sure to watch the Story Framework Training BEFORE our call. (Step #2)
STEP #3 Write a Dazzling Bio 👉
How to Write a Dazzling Bio
As a speaker, author, coach, or industry expert, there will be many situations where you will be asked to provide your bio for promotional purposes.
CLICK HERE TO READ THE FULL ARTICLE
FYI: Your bio should be 300 words or less.
STEP #4 Get a Professional Headshot 👉
Work with a local photographer to have a current headshot taken to use on the book cover and inside with your bio.
Submission details are below on this page.
STEP #5 Pre-Publishing Marketing Ideas 👉
Once you’ve joined our team, feel free to begin creating energy around your upcoming new author status.
Some pre-publishing marketing ideas are:
- Share how you just signed an author agreement with a publisher to write your first book. Include a photo of you signing your contract.
- Share highlights of your story and mention your pending book.
- Create an opt-in page for people to sign-up to get autographed copies of your book.
- Begin taking pre-orders. You can use the pre-order form template on the right column of this page.
STEP #6 Create Your Lead Magnet 👉
https://membership.christieruffino.com/
SUBMIT YOUR WORK
Submit Your Contact Information 👉
All of This Information Is for Our Personal Records.
Direct any questions to Jesica@OurDPWN.com.
Submit Your Bio 👉
Please fill out this Author Bio Submission Form so that we can get you set up on our website and other marketing channels.
Your bio should be 300 words.
Direct any questions to Jesica@OurDPWN.com
Not sure how to write your bio? You can find HELP & EXAMPLES HERE.
Submitting Your Story 👉
Your Story
PLEASE NOTE: Once your story is submitted to the editing team, and they are complete with their edits, we are not able to start over with major modifications. Be sure you are satisfied with your story before it is submitted so that our editing team can refine it to produce the final ready-to-print story.
Once your story is complete, use the following specifications to modify it’s formatting before it is submitted. We suggest you run your document through a Grammarly review before you send it to us. They have a free version that works nicely for this use. www.grammarly.com
Then, submit the final manuscript HERE as a Microsoft Word attachment. We will then send it to our Editor for review. They will check spelling, grammar and suggest minor improvements for your approval.
You do not need to layout your story the way you want it to look in the printed book. Our graphic artist will format the book to ensure consistency.
- Write your story using single spacing.
- Use Microsoft Word as your document application.
- Type your story in Times New Roman 12 point font, single-spaced.
- You may bold and italicize when you need them.
- Do not use page breaks.
- Use only one space after a sentence period.
- For new paragraphs, create space by using a single return.
- For subheads, create space by using a single return before and after the subhead.
- Do not submit art or graphics unless pre-arranged for your story.
- Proof your work, use spell check, and check for words that may have a different meaning yet are spelled correctly.
- Proof your work one last time! 😀
After all of the stories are edited and approved, the book will be sent to our design team for completion. You will have the opportunity to review the final book one last time before it goes to print.
Jesica Ruffino
Direct any questions to Jesica@OurDPWN.com.
Submit Info About Your Story 👉
Please fill out this Story Information Submission Form so that we can add your information to our website and begin to promote you.
Direct any questions to Jesica@OurDPWN.com
Submit Your Cover Photo 👉
Submit Your High-Resolution Head Shot for the Cover
Direct any questions to Jesica@OurDPWN.com.
Submit Your Lead Magnet 👉
A lead magnet is when you offer your website visitors something of considerable value in return for their contact information.
We will need your Title, Description, URL, and QR Code.
Direct any questions to Jesica@OurDPWN.com.
QR CODE VIDEO: https://youtu.be/pKT1QJAeAOk
Here is another option. https://www.qr-code-generator.com/
Examples:
FREQUENTLY ASKED QUESTIONS
Story Submission FAQ's. 👉
Your story can be a few words over, but not more than 50 so that the final book word count can be managed, and the printing costs do not get too high. After learning the hard way, we found the perfect balance between the number of participating authors and that final word count total. You can, however, have more than your allotted words at per word cost. This way, that money can be applied directly to the printing expense, keeping the price per book low for you and the rest of the authors.
Here are those prices as defined in the Authors’ agreement: “The Author can extend the length of her story beyond the agreed word count for an additional charge of 50 cents per word. The final count (not including the Author Bio) will be determined by the word count indicated on the final approved Microsoft Word document.”
Please note, if the final version of your edited story exceeds the 50-word buffer, we will invoice you for that excess.
Looking to Start Speaking to Share Your Story? 👉
If you’re looking to break into the speaking arena, I have two resources to recommend.
1) ENGAGING SPEAKERS
Since 2003, Engaging Speakers has had the honor of helping entrepreneurs, experts in their field, authors, speakers, small business owners, and non-profit leaders grow their businesses through speaking by helping them define their message, refine it and bring it to the world.
Learn More About Engaging Speakers > > HERE
2) TOASTMASTERS
What is Toastmasters? Do you want to practice public speaking, improve your communication, and build leadership skills? With Toastmasters, you can break barriers, not your budget.
Learn More About Toastmasters > > HERE


Previous Overcoming Mediocrity E-books
Volume I – Dynamic Women
Volume II – Courageous Women
Volume III – Strong Women
Volume IV – Remarkable Women
Volume V – Resilient Women
Volume VI – Influential Women
Volume VII – Victorious Women
Volume VIII – Fearless Women
Volume IX – Unstoppable Women
Volume X – Empowered Women
Volume XI – Limitless Women
Volume XII – Epic Women
PLEASE REVIEW THE ABOVE
BOOKS ON AMAZON
~ ~ ~ ~
Once you’ve read them, of course 🙂
6) PARTNERS & RESOURCES
My Favorite Events



My Favorite Resources...
EFFICIENCY
CllickUp has a complete suite of internal automation and external integrations.
Collect Emails From Your Facebook Group Member Answers And Add Them Directly To Your Email Marketing Software Without Zapier
My Favorite Podcasts...
7) MARKETING & VISIBILITY
Promotional Ideas
“How To” Library
Reviews Matter!
79% of consumers today still trust online reviews as much as personal recommendations. And when it comes to getting Amazon reviews, the more the merrier. Social proof is some powerful stuff, and the more proof you have, the more potent it becomes. PLEASE CLICK on the Amazon Image Link to the left to leave a review for any of the past books you enjoyed.
How to Make a PayPal Button (like below) to Sell Your Book Online.
Note: This option can not be used on our website bookstore.
How to Use Google to Create Your Opt-in.
To get a list of lead-magnet ideas I mentioned in the video, download my Profitable Community Playbook. See step #6 for the complete list.
impact.and.income.replynow.ontraport.net
Animated image created in CANVA
How to Make a PDF of Just Your Story to Become a Free Lead Magnet.
You can’t give your book away free online, but you can use just your story.
You’ll need e a PDF editing tool to strip away the Copyright, Table of Contents and the pages of the other authors as well as any other pages you don’t want. A FREE tool to edit PDF’s is:
https://www.pdfescape.com/windows/
How to Create Your Amazon Author Central Page.
Learn how to create your Amazon Author Page Download the Instructions here:
”Here
1. Sign in to your Author Central page
2. Select “View All Books”
3. Select “Add a Book”
4. Search for your new book
5. Select book
6. Select “Add This Book”
7. Confirm — select “I’m not listed”
8. Select “Contact Us”
9. Again select “Contact Us”
10. Select “Author Profile”
11. Select “Add a Book”
12. Select “Send Us an Email”
13. Provide the requested information — available from the Amazon page
It may take a few days for your book to show up.
How to Create a Paypal Landing Page
You can do the with a personal account by first logging in to Paypal. Then open a new browser window and go to https://www.paypal.com/instantcommerce/.
The system should recognize your account and allow you to set up your book.
Example: https://www.paypal.com/instantcommerce/checkout/7BRBXXQA6J8DU
How to Add Your Book to Our Bookstore
If you want to INCREASE YOUR BOOK SALES, send us your shopping cart details and we’ll link your sales page to our website.
You can also send us the link for your Paypal Landing page and explained in the previous step.
Email your final page link to Jesica@OurDPWN.com
How to Post Your Book on Facebook
You can add your book on these platforms as an event for exposure and recognition.
How to Post Your Book on LinkedIn
You can add your book on these platforms as an event for exposure and recognition.
Promo Items
Pre-Selling Your Book
You can use this form to secure book orders and pre-orders.
Author Promo Widgets
Standard benefit for all Overcoming Mediocrity Platinum Authors. If any other Authors are interested, complete and email this form to Jesica@OurDPWN.com.

Amazon Bestseller Labels
Use this form to order your Bestseller Labels.

Once your book reaches #1 on Amazon! 🎉🎉
DPWN SELF-PUBLISHING SUPPORT

When you’re ready to create and publish your solo-authored book,
Overcoming Mediocrity Clients get a 10% discount on all publishing services.
LEARN MORE
8) SHARE YOUR STORY
More Opportunities To Be Seen and Heard by Additional Audiences.
Mastery Unleashed Podcast
All author clients get to book one solo episode on our show.
American Public University System
Details are in the YouTube description.
9) IMAGE LIBRARY
Zoom Background


Image Downloads
Right-click on the image, click "Save Image As", choose a location to save the image, click "Save".






Email Headers


If you want to create your own custom email header, below is an editable Canva link:

Images













Image Downloads
Right-click on the image, click "Save Image As", choose a location to save the image, click "Save".

Catch this show HERE

Catch this show HERE

Catch this show HERE
10) FEEDBACK & TESTIMONIALS
11) THE M.U. PODCAST
Who’s Been On The Show…
Our guests don’t merely coast through life. They don’t let difficult situations stop them. They set big goals, keep their eyes on the prize, and they’re joining us today to share insider secrets and valuable resources that can be used RIGHT NOW to step into your power and fulfill your true purpose in life.
Here are just a few of our Rock-Star Guests…

Bob Burg
The Go-Giver

Michelle Prince
Performance Publishing Group

Cathy Donovan Wagner
Retail Maven

Jay Fiset
JVology Founder

Jen Coffel
Engaging Speakers

Tiffany Hinton
Gluten-Free Mom
We Want You Next!
STEP #1
Once your book is published, we want to feature you, your story, and your ninja tips on our show. Until then, be sure to listen, subscribe, rate, and review our show on Apple Podcasts, so when you’re ready, you are well prepared, and our podcast audience has increased.
CLICK HERE to Listen, Subscribe, Rate, & Review Our Show.

STEP #2
Sign up to record your episode.